To set the record straight: I love Beyoncé. She is, without question, the most talented and hardworking artist of my generation. This post is not a critique of her, her music, or even her memorable role in Austin Powers: Goldmember. Instead, it’s an exploration of how the promotion of
A little bit about my background: Prior to starting Punchup, I worked at Meta/Facebook for 13 years, with the majority of that time spent in ads measurement. Facebook ads are one of the most common things people ask me about. Here's the high-level summary of my take:
What We Learned from Last Week’s Ticket Sales Dip Last week, we saw a 20% drop in ticket sales across all comedians on Punchup compared to the previous week (March 30 – April 5 vs. March 23 – March 29). The timing tracked almost perfectly with a broader stock market correction,
We previously published a post discussing where we were seeing ticket sales come from. The summary is Instagram was the significant leader in driving butts in seats. What we didn’t cover in that article was the number of tickets that were incremental sales from Punchup users. These are individuals
Optimizing Ticket Sales Around the Holiday Season As we approached late December, we anticipated a mix of trends in ticket sales. While we expected a lull as people focused on travel and spending time with loved ones, we also wondered how this might be offset by gift purchases and New
