To set the record straight: I love Beyoncé. She is, without question, the most talented and hardworking artist of my generation. This post is not a critique of her, her music, or even her memorable role in Austin Powers: Goldmember. Instead, it’s an exploration of how the promotion of
A little bit about my background: Prior to starting Punchup, I worked at Meta/Facebook for 13 years, with the majority of that time spent in ads measurement. Facebook ads are one of the most common things people ask me about. Here's the high-level summary of my take:
What We Learned from Last Week’s Ticket Sales Dip Last week, we saw a 20% drop in ticket sales across all comedians on Punchup compared to the previous week (March 30 – April 5 vs. March 23 – March 29). The timing tracked almost perfectly with a broader stock market correction,
We previously published a post discussing where we were seeing ticket sales come from. The summary is Instagram was the significant leader in driving butts in seats. What we didn’t cover in that article was the number of tickets that were incremental sales from Punchup users. These are individuals
Optimizing Ticket Sales Around the Holiday Season As we approached late December, we anticipated a mix of trends in ticket sales. While we expected a lull as people focused on travel and spending time with loved ones, we also wondered how this might be offset by gift purchases and New
From the moment we launched Punchup, we have heard comedians citing their social media follower counts and explosive growth (or stagnation) on various platforms. We’ve also been watching where fans are coming from when they land at Punchup, and who is buying tickets. We’ve noticed that follower counts
This week, we are making it easier for comedy fans to laugh more by making our default page for logged-in users a feed of content. With the launch of the Feed, we are also introducing a new navigation bar for Punchup users, which provides direct access to the feed, a
Punchup now supports international postal codes, which allows all users to see and request live shows near them.
At Punchup, we’re working to bridge the gap between comedians and their fans. For fans, we want them to know when their favorite comedians will be performing nearby. And for comedians, we want their tours to be as successful as possible. We know that a large driver for touring
Welcome to the first installment of the Punchup blog! This will not be as funny as any of our comedians' crowdwork sets, so we’ll keep it short and sweet. At Punchup, our mission is to bridge the gap between comedians and their fans, ensuring everyone knows which comedians