We looked at 344 headliner shows across five clubs using Punchup Ticketing. Comedians on Punchup filled more of the room, every time we cut the data. 56% vs. 40% At the same venues, Punchup headliners sold an average of 56% of capacity, compared with 40% for headliners not on Punchup.
Everyone is calling this social media's big tobacco moment. The attorneys general lawsuits, the congressional hearings, the parents and teenagers struggling. The comparison feels apt. But if we're serious about the tobacco analogy, we should actually look at what worked. Because the answer isn't
When people think about touring, they usually think about music. Record an album, release it, then hit the road to play those songs night after night. Comedy tours work in the opposite direction, and that difference matters more than most people realize. Music Tours: Record First, Tour Second In music,
We looked at Punchup data to understand when people are most likely to follow through and buy. Not just browse, not just save, but actually commit. The pattern is surprisingly consistent: most ticket buying happens between 6:00 PM and 7:00 PM almost every day of the week. That’
When we started Punchup we saw an opportunity to build something different. Not just another tech company exploiting creators for ad revenue, but a genuinely pro-social platform that aligns our success with the success of artists. And yes, we're using AI—but in ways that enhance human
To set the record straight: I love Beyoncé. She is, without question, the most talented and hardworking artist of my generation. This post is not a critique of her, her music, or even her memorable role in Austin Powers: Goldmember. Instead, it’s an exploration of how the promotion of
A little bit about my background: Prior to starting Punchup, I worked at Meta/Facebook for 13 years, with the majority of that time spent in ads measurement. Facebook ads are one of the most common things people ask me about. Here's the high-level summary of my
What We Learned from Last Week’s Ticket Sales Dip Last week, we saw a 20% drop in ticket sales across all comedians on Punchup compared to the previous week (March 30 – April 5 vs. March 23 – March 29). The timing tracked almost perfectly with a broader stock market correction,
We previously published a post discussing where we were seeing ticket sales come from. The summary is Instagram was the significant leader in driving butts in seats. What we didn’t cover in that article was the number of tickets that were incremental sales from Punchup users. These are individuals
Optimizing Ticket Sales Around the Holiday Season As we approached late December, we anticipated a mix of trends in ticket sales. While we expected a lull as people focused on travel and spending time with loved ones, we also wondered how this might be offset by gift purchases and New
From the moment we launched Punchup, we have heard comedians citing their social media follower counts and explosive growth (or stagnation) on various platforms. We’ve also been watching where fans are coming from when they land at Punchup, and who is buying tickets. We’ve noticed that follower counts
This week, we are making it easier for comedy fans to laugh more by making our default page for logged-in users a feed of content. With the launch of the Feed, we are also introducing a new navigation bar for Punchup users, which provides direct access to the feed,