When do fans actually buy tickets?
We looked at Punchup data to understand when people are most likely to follow through and buy. Not just browse, not just save, but actually commit.
The pattern is surprisingly consistent: most ticket buying happens between 6:00 PM and 7:00 PM almost every day of the week. That’s when work is done, routines loosen, and people start thinking about how they want to spend their time. Buying a ticket isn’t a task; it’s a decision about a night out. For most of the week, that decision happens in the evening.
There’s one notable exception. Tuesday peaks at 10:00 AM. Mid-morning on Tuesday is "planning mode." People are focused, proactive, and looking at the week ahead. This makes it a high-intent window for announcing new shows, opening on-sales, or giving fans something they can lock in early before the schedule fills up.
The takeaway is simple: timing matters. Posting at the right moment doesn’t just increase reach, it increases follow-through.
- Evening drops (Sun, Mon, Wed through Sat) tap into momentum and impulse.
- Tuesday morning drops tap into intention and planning.
Same fans, same shows, just better timing. At Punchup, we build tools around how fans actually behave, not how we wish they behaved. When creators align their announcements with real behavior, ticket sales don't need to be forced. They happen naturally.
